Avionics Pioneer Recognized for Dedication, Expertise and Outstanding Contributions to the Business Aviation Industry

ORLANDO, FL —1 NOVEMBER 2016—TrueNorth Avionics —“We are extremely pleased to recognize Bill Arsenault from Mid-Canada Mod Center with a lifetime achievement award,” said Mark van Berkel, TrueNorth CEO at the National Business Aviation Association’s Business Aviation Convention and Exhibition (NBAA BACE) in Orlando, FL. Mr. Arsenault will be honored today at TrueNorth’s Booth (664) at approximately 15:10 local time.

“TrueNorth and Mid-Canada Mod-Center have significant accomplishments together and this is due, in no small part, to Bill’s sustained relationship with us,” said van Berkel. “We celebrated ten years in business this year, and continue striving to make connectivity more effective for business aviation. I’m pleased that Bill and his team have been an active part in this pursuit.

The two companies have similar philosophies when it comes to doing business—the creation of true business partnerships that share the same vision: a customer driven focus on quality, and true customer service. Over the last ten years, Mid-Canada Mod Center and TrueNorth have developed a strong and open business relationship, resulting in a number of firsts. Arsenault’s team was first to install and certify both the Simphonē Chorus and Optelity Pro cabin communications systems. The company also certified the Simphonē FANS-1/A+ Data Link Unit (DLU) on a Falcon 50, Airbus A310, and most recently on a Challenger 604. The DLU is TrueNorth’s hugely successful—and the only FAA, CAN and EASA TSO’d C159a for FANS over Iridium—flight deck communications system.

“We were one of the first companies to install TrueNorth Simphonē equipment and in all the years of dealing with TrueNorth Avionics, our collective focus has never wavered,” explains Arsenault. “TrueNorth doesn’t just pay lip service to this philosophy, they act on it. We believe in their products and we continue to work together to explore new ideas as they grow their product line and offerings. I am deeply honored to accept this award. It is refreshing to have a relationship with an OEM like TrueNorth Avionics who shares our long term values and shares in the success.”

In 2007, van Berkel approached Mid-Canada Mod Center regarding an installation of the company’s then newly developed Simphonē cabin communications system. Remembers van Berkel; “I recall going down to Mississauga to meet Bill to tell him about TrueNorth and our new communications system. It was a big step for us at the time, and we appreciated Bill and his team’s willingness to give our equipment and us a try.”

Like van Berkel, Arsenault, VP and general manager at Mid-Canada Mod Center was attracted to aviation from an early age. “Like many in this industry it was the parental influence that first drove me into aviation. Having grown up in the aviation business, I was frequently going to the airport with my dad. I then had the privilege of attending the first Transport Canada recognized avionics program at Centennial College, in Toronto, more than 40 years ago.”

About Mid-Canada Mod Center: Mid-Canada Mod Center (MC2) has been in business since 1996 (AMO #59-97). Their primary focus is in providing industry-leading avionics expertise to the corporate and 2nd tier commercial aviation markets. MC2 specialties include ADS-B, FANS, SBAS-FMS with LPV, cabin entertainment and communication systems including the latest in Satcom, Wi-Fi applications and cockpit redesign/modernization. They are also experts in TCAS, EGPWS, TAWS, RVSM and EFB applications. Located in the North End Business Aviation area of Lester B Pearson International Airport (LBPIA) - CYYZ, the MC2 facilities are easily accessed by air or road, fully secure and central to many other related aviation support providers. They also provide 24/7 AOG service. Visit midcanadamod.com to learn more.

About TrueNorth: We design and build the technology that powers the connected aircraft, delivering comprehensive connectivity to the cabin and the flight deck. More Fortune 100 business jet operators trust our inflight communications systems than any other and the leading avionics manufacturers rely on our expertise to enable their own connectivity systems. Focused on the user experience, we redefine what it means to innovate, finding new ways to accomplish what others have not. Our systems are ready for mobile devices, giving passengers and crew the power to stay connected to what matters wherever they fly. To learn more about our unique products and services visit us at truenorth.aero and follow us on Twitter.


NOTE TO MEDIA: TrueNorth is exhibiting at the NBAA Business Aviation Convention and Exhibition in Booth 664. For more information contact us.

Press Contacts

Kate Murchison
+1 (613) 224-3301 X209
+1 (613) 410-1768
This email address is being protected from spambots. You need JavaScript enabled to view it.

Kyle Davis
BDN Aerospace Marketing
+1 (480) 924-0690

This email address is being protected from spambots. You need JavaScript enabled to view it.